T.E.R:R.A.I.N - Taranaki Educational Resource: Research, Analysis and Information Network

Callistemon lilacinus x citrinus 'Endeavour (Burgundy Jack)

Kingdom: Plantae
(unranked): Angiosperms
(unranked): Eudicots
(unranked): Rosids
Order: Myrtales
Family: Myrtaceae
Subfamily: Myrtoideae
Tribe: Melaleuceae
Genus: Callistemon
Genus species: Callistemon lilacinus x citrinus 'Endeavour'
Cultivar name: Callistemon 'Burgundy Jack'
Common names: Burgundy Jack Bottlebrush, Callistemon Endeavour Burgundy Jack, Endeavour Bottlebrush

The cultivar Callistemon 'Burgundy Jack' is an evergreen, dense, bushy shrub. It has stiff, green lanceolate leaves that can have a slight lemon smell when crushed. 
In spring and autumn, it has cylindrical spikes of deep burgundy bottlebrush flower heads. These attract bees, nectar-eating birds, butterflies and insects.

An old mature specimen.growing in Northland.

Thanks to Wikipedia for text and information: https://creativecommons.org/licenses/by-sa/3.0/